Last Monday, Microsoft announced that they will be in partnership with a Chinese Internet TV provider. Windows Azure will act as the backbone for a range of content and services that will be served in China. Under the agreement PPTV will use Azure as the hosting backbone and the cloud infrastructure for PPTV ATN, an internet TV service that is planned to spread throughout China. These services include, live streaming, video-on-demand for TVs, mobile devices, and personal computers. According to PPTV, they chose Windows Azure because of its reliability, scalability, and performance which can help the company to even compete internationally.